Delhi · Boston · Babson College

Building brands
at the intersection
of material & market.

20-year-old entrepreneur running three interdependent building materials and interiors brands — while studying business at Babson College.

Explore my work →

About

Strategy, brand,
and execution.

I manage three family businesses in India's building materials and interiors sector — spanning raw material trading, modular furniture manufacturing, and premium retail branding — alongside a full course load at Babson College.

My work sits at the crossroads of brand strategy, export development, and B2B outreach. I think in frameworks, move fast once a decision is made, and hold everything to a premium standard.

Currently focused on US export development through trade shows like High Point Market and ICFF, and building out Decoven as a design-forward retail brand for architects and interior designers.

3
Brands managed simultaneously
25+
Years of family business legacy
US
Primary export market in development

Ventures

Three brands,
one ecosystem.

Raw Materials · B2B

Realply
Industries

25+ year trading business supplying the interiors industry. The foundation and cash engine of the group.

Plywood Veneer Laminates Edge Banding

Manufacturing · B2B

Studio
forma

Modular furniture manufacturing arm targeting project-based B2B clients and channel partners.

Doors Wardrobes Wall Panels KD Furniture

Retail Brand · Premium

Deco
ven

Brand-led growth engine targeting architects and interior designers with premium surface products.

Wood Veneer Fluted Panels Louvers Wall Panels RTU

Interests

Beyond business.
01

Regenerative Agriculture

Socio-ecological food systems, soil health, and the intersection of traditional knowledge and modern science.

02

Middle Eastern Literature

Exploring futurism, postcolonial identity, and the concept of madness through Arabic, Persian, and Levantine writing.

03

Fitness

Training 4–5 days a week with a focus on structured programming, nutrition, and long-term physical discipline.

04

Brand & Presentation

Building decks, narratives, and visual identities that communicate luxury and credibility to high-intent audiences.

Contact

Let's connect.

Whether it's export partnerships, B2B collaborations, or just a conversation — reach out directly.

aagarwal19@babson.edu →